Money Shad


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Ordering closed temporarily in order to focus on getting new designs ready.

10″ Monster Money Shad in Primo Gizzard. 7.5 ounces. Bigger and better. Upgraded hardware, action, and paint.

Introducing what very well could be the most realistic fishing lure ever created. A bold statement, for sure, but when looking over every characteristic of the Money Shad, it’s hard to deny. Each aspect of the design was aimed at giving the fisherman the most hyper-realistic fishing lure imaginable.

First and foremost, the profile of the Money Shad is exact to a full-grown Gizzard Shad; tall body, blunt nose, and erect fins. On top of the realistic profile, the scale, gill, and fin details are impeccable. This creates a clean and uniform skin across the body that allows our taxidermy paint details to really stand out. When inspecting the details, you will notice that each and every scale has its own color and shine, allowing light to reflect and refract individually on the lure.

Also, regarding the appearance, the Money Shad’s body proportions add to the realism and set it apart from competitors making similar claims of realism. Gizzard Shad are thin and slimy fish, and that’s exactly what you feel like you’re holding when you have this lure in your hand. It has all the proper biological characteristics, like the sharp keel edge on the belly, to the thin, transparent, flexible fins. The fins are all one part of the main body, and not added after, like other competitors.

The hybrid action of the Money Shad will remind you of your standard multi-jointed swimbait, mixed with a single-jointed glidebait. It has a wide, meandering, snaking action to it that is very “fishy” looking in the water. Reel it slow, and it will swim wider. Speed it up, and it has a tighter swimming action to it. It will swim at any speed you give it and comes in a standard slow sink rate that will allow the lure to stay in the fish’s strikezone longer.

8″ Dark Gizzard.

Lastly, fish this lure with confidence, knowing that you will have little to worry about in regard to its durability. The Money Shad is made using a custom formulated, industry first, shatterproof resin. If you accidently cast it onto rocks, docks, trees, or bridge pilings, it will return safely back to you with no chips or broken parts to the resin. The body of the lure also houses a strong, stainless steel wire harness that will give you the peace of mind horsing in heavy gamefish.

Every. Single. Aspect. Of the Money Shad is…. Well… MONEY.

Weight 35-7.5 oz

Dark Gizzard, Light Gizzard, Blood Money, Primo Gizzard, Midnight Bone


8 inch, 10 inch Monster

Sink Rate

Slow Sink


Owner ST-36 size 1/0, 3/0